Privacy Policy

 

This Privacy Policy describes how Elycharm collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.elycharm.com or otherwise communicate with us. For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, including your interactions with our site and services, purchases, and communications with our customer support. The information we collect and use may include:

What Personal Information We Collect
  • Information We Collect Directly from You:
    • Basic contact details: name, email, phone number, and address.
    • Order details: purchased items, billing/shipping addresses, payment confirmations.
    • Account information: username, password, and security questions.
    • Shopping behavior: items you view, add to cart, or add to your wishlist, to help recommend styles and sizes.
    • Customer support information: any information you provide during communications with us.
  • Information Collected via Cookies and Similar Technologies:
    • Device information: browser type, operating system, unique identifiers.
    • Usage information: pages visited, frequency of visits, interactions with ads.
    • Location information: approximate location based on IP address.
    • Cookies are used to improve your shopping experience, show personalized product recommendations, and serve relevant marketing content. You may opt out via our Cookie Settings.
  • Information from Third Parties: We may receive information from service providers and partners, including Shopify, Stripe, PayPal, Meta (Facebook/Instagram), Google, and Klaviyo, to provide and improve our Services.
How We Use Your Personal Information
  • Provide, operate, and improve our services.
  • Process payments and fulfill orders securely.
  • Send updates, promotions, and personalized product recommendations based on your preferences and browsing history.
  • Analyze usage to improve user experience and optimize our platform.
  • Prevent fraud, enforce policies, and comply with applicable laws.
How We Disclose Personal Information
  • Vendors and Service Providers: Including payment processors, shipping companies, IT support, analytics providers, and marketing partners.
  • Legal Authorities: If required by law or to protect our rights, property, or safety, and that of our users or others.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred.
Cross-Border Data Transfer

Your information may be transferred to and processed in countries outside of your residence, including Hong Kong and the United States. We implement appropriate safeguards to protect your information in compliance with applicable data protection laws.

Your Rights and Choices

Depending on where you live, you may have rights regarding your personal information, including:

  • The right to access, correct, or delete your personal information.
  • The right to object to or restrict certain processing.
  • The right to withdraw consent where processing is based on consent.
  • The right to data portability.
  • The right under CCPA to opt-out of the sale of your personal information. (Note: We do not sell personal information.)

To exercise these rights, please contact us using the details below.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

Security

We use reasonable security measures to protect your personal information, but no method of transmission over the Internet or electronic storage is completely secure. Absolute security cannot be guaranteed.

Children’s Privacy

Our Services are not directed to children under 13 years of age, and we do not knowingly collect personal information from children.

Contact

If you have questions about this Privacy Policy or our practices, you can contact us at:

ELYCHARM LTD

Address: 20-22 Wenlock Road, London, England, N1 7GU
Email: support@elycharm.com